NEWS
When A Pink Can Costs $1.8B 🤯

Yields on 2- and 10-year Treasuries slipped for the fourth time in five sessions. Weekly jobless claims edged higher, but the widespread cuts endorsed by President Trump and the Department of Government Efficiency haven’t fully hit the data yet. The Philly Fed’s manufacturing index cooled off from last month’s spike, though it’s still expanding enough to keep optimists awake. Let’s see who blinks first. 👀 

Today's issue covers earnings, earnings, and more earnings: Alibaba, Walmart, Unity Software, and Jumia. Plus, a special look at Celsius’ new acquisition. 📰

Here’s the S&P 500 heatmap. 3of 11 sectors closed green, with energy (+0.91%) leading and financials (-1.53%) lagging.

And here are the closing prices: 

COMPANY NEWS
World’s Most Expensive Zero-Calorie Collab: Celsius Buys Alani Nu‼️ 

Celsius just dropped $1.65 billion for Alani Nu (and its tax goodies), merging two energy drink brands under one zero-sugar banner. Translation? More pastel cans and more hype about “better-for-you” functionality. ⚡️ 

Celsius’ rationale is that Alani’s Gen Z and millennial following will broaden reach. They’re predicting this new combo brings in around $2 billion in sales by tapping into the same “lifestyle” demographic craving non-stop energy and fewer calories.

No Sugar, No Problem

Meanwhile, Celsius announced its 2024 results, proudly noting revenue hit $1.36 billion. Retail sales grew 22% year-over-year, snagging an 11.8% market share. 

North American Q4 numbers dipped slightly (because launching promotions and stocking shelves everywhere is expensive), but international sales soared 39%. 🌏️ 

When the ink dries in Q2 2025, Alani Nu will officially slot in under the Celsius umbrella. The Alani founders stay on as advisors—hopefully ensuring the “female-focused” approach remains front and center. And yes, they’ll pay shareholders with both cash and stock.

Bottom line: Alani Nu’s strong brand and influencer-savvy approach should help Celsius snag even more fridge and shelf space. 🥶